Large format video walls have an undeniable visual impact. But when you can interact with the content being displayed, you’ve got something that will not only attract attention but hold it. We’ve been calling these installations media walls, because rather than being designed for passive viewing, a media wall depends on user interaction.
Media walls can be tablet-controlled so that at the tap, flick or swipe of a finger, one can load up visuals of any sort. At Minto Westside the 14 screen media wall takes commands from tablet controllers, enabling users to browse plans, preview amenities and watch high-resolution, full-motion video on the floor to ceiling video array. At night, when the system isn’t being used, this installation does double-duty as a digital billboard, looping marketing videos to passers-by on the street.
At The Well, this setup is further enhanced with a physical model. In this version of the media wall, the locations of everything displayed on the 12×7 foot array (building amenities, transit and parks ) are indicated with the graceful, colour-coded illumination of over 3500 LEDs.
Yet another take on this sort of media wall is one in which the tablet is replaced with a through-glass touch podium: the Lumina Amenity Media Wall in San Francisco invites users to pick an amenity on the podium, be it the library lounge, rooftop patio or screening room, and not only will the wall display slideshow images, but the podium will display a plan indicating its location in the development.
What else can we do? How about camera-controlled media walls, where interaction with the media wall is controlled via human movement and spatial information. Or touch-controlled media walls, where user interaction with screen content is unmediated by devices of any kind. Think giant, multi-screen touch displays where 1:1 scale representations become possible. Combined with real-time graphics engines, these interactive experiences bridge the gap between art and sales; this is an immersive, participatory way to communicate a unique spatial brand experience.
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