The Well

Location
Toronto, ON
Project
Interactive, Animation
Client
Allied Properties
Allied Properties enlisted us to help tell the story of The Well in downtown Toronto. Our solution was two-fold: first, we created a sales application that integrated a scale model, a 12′ x 7′ media and a tablet controller into a cohesive presentation that explored the building and neighbourhood via an intuitive interface. Then — in collaboration with Gensler and 1188 — we played a pivotal part in creating the brand video, a heroic effort that involved us fusing disparate source materials together and turning it into a compelling short story that focused on a day in the life of people working in the commercial portions of the development.